Privacy Policy

What Health Check is a trading name of Rooftree Publishing Ltd, an independent UK publishing company. Rooftree Publishing Ltd is the data controller responsible for personal information collected through this website.

This policy explains what information we may collect when you use What Health Check, why we use it, the legal basis for doing so, and the rights you have over your data.

We may collect and process the following types of information:

• Contact and correspondence information: your name, email address and any information you voluntarily supply when contacting us, subscribing to communications or submitting feedback.
• Technical and usage information: such as your IP address, browser and device type, pages visited, referring website, approximate location and interactions with the site.
• Information collected through cookies and similar technologies: further detail is set out in our Cookie Policy.

What Health Check is a comparison and editorial website, not a healthcare provider. You do not need to provide medical records or detailed personal health information simply to browse and compare health checks.

Our decision tool may ask questions about the type of health check or screening you are interested in so that we can show relevant options. These questions are about preferences and interests, not your medical history.

We aim to avoid collecting identifiable medical information unless genuinely necessary for a particular service. You should not send confidential medical information through our general contact forms or by email.

We may use the information we collect to:

• operate and improve What Health Check;
• respond to your correspondence and enquiries;
• understand how the website is used;
• measure the performance of our content and services;
• improve our comparison tools and user experience;
• maintain security and prevent misuse of the website;
• send communications you have requested; and
• comply with our legal obligations.

Where we process personal data, we rely on one or more of the following lawful bases under UK data protection law:

• Consent – where you have given clear consent for a specific purpose (for example, non-essential cookies or marketing communications).
• Legitimate interests – where processing is necessary for our legitimate interests (such as operating and improving the website) and is not overridden by your rights.
• Contract – where processing is necessary to provide a service you have requested.
• Legal obligation – where we are required to process data to comply with the law.

We may use analytics to understand how people find and use What Health Check. Where consent is legally required for the relevant analytics technologies, those technologies will not be activated until appropriate consent has been obtained.

What Health Check links to health-check provider websites and other external services. When you leave our site to visit another organisation's website, that organisation's own privacy policy applies to any information collected there. We are not responsible for the privacy practices of third-party websites.

Some links on What Health Check may, in future, be tracked or affiliate links. This means we may receive a commission if you go on to make a booking after following one of these links. Where consent is required for affiliate tracking technologies, appropriate consent will be obtained before those technologies are used.

Commercial relationships do not determine our editorial assessments or recommendations. Our comparisons are based on the features, pricing and coverage of each health check, not on whether a provider offers us commission.

We may share information with trusted service providers who process data on our behalf for hosting, analytics, communications, security and other technical services. These providers act under our instructions and are subject to appropriate contractual safeguards.

We do not sell your personal information.

Some of our technology providers may process information outside the United Kingdom. Where this occurs, appropriate safeguards (such as UK International Data Transfer Agreements or reliance on adequacy regulations) will be used where required by UK data protection law.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, and to meet relevant legal, security and reporting requirements. After that, information is deleted or anonymised.

Under UK data protection law, you have the following rights in relation to your personal data:

• Access – to request a copy of the personal data we hold about you.
• Correction – to ask us to correct inaccurate or incomplete data.
• Deletion – to ask us to erase your personal data in certain circumstances.
• Restriction or objection – to ask us to restrict processing or to object to it.
• Portability – to receive your data in a structured, machine-readable format, where applicable.
• Withdrawal of consent – to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details below.

If you have a concern about how we handle your personal information, please contact us and we will investigate. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent authority on data protection:

Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF · ico.org.uk

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

This Privacy Policy may be updated as What Health Check develops. The latest version and update date will always appear on this page. We encourage you to review it periodically.