Cookie Policy
Last updated: 27 August 2026
About this policy
This Cookie Policy explains how What Health Check uses cookies and similar technologies. What Health Check is a trading name of Rooftree Publishing Ltd, an independent UK publishing company.
Cookies are small text files placed on your device when you visit a website. Similar technologies include web beacons, pixels, local storage and other technologies that can store or access information on your device. Together, these technologies help websites operate, remember preferences and understand how they are used.
Types of cookies and technologies we may use
We group cookies and similar technologies into the following categories:
| Category | Purpose | Currently in use |
|---|---|---|
| Strictly necessary | Enable core site functionality, security and session continuity. | Session token (localStorage) |
| Functionality | Remember user preferences and choices (e.g. comparison list). | Comparison list (localStorage) |
| Analytics | Understand how visitors find and use the site. | Google Analytics 4 (consent-controlled) |
| Affiliate / performance tracking | Attribute bookings to What Health Check links. | None in use |
| Advertising | Measure ad performance or serve relevant ads. | None in use |
Strictly necessary
These technologies are required for the website to function, provide security or remember choices that are necessary to provide a service you have requested. They cannot be switched off in our systems.
Analytics
These technologies are used to understand how visitors find and use What Health Check, such as which pages are most visited and how visitors move through the site. This helps us improve our content and tools.
Functionality
These technologies remember your choices and preferences – for example, items you have added to a comparison list – and improve your overall experience of the site.
Affiliate and performance tracking
If commercial partnerships are introduced in future, tracking technologies may be used to determine whether someone who followed a What Health Check link subsequently booked or purchased a health check. These technologies would only be used where appropriate consent has been obtained.
Advertising
If advertising or advertising-related measurement technologies are introduced in future, they may be used to measure advertising performance or to show relevant advertising where applicable. These would only be activated with appropriate consent where required.
Consent
Where consent is legally required before non-essential cookies or similar technologies are used, that consent will be requested before the relevant technologies are activated. You will have the opportunity to accept or reject non-essential technologies.
Managing your preferences
You can accept or reject non-essential technologies where a consent mechanism is provided. You can also change your choices at any time using the Cookie settings control, where one is available on the site.
When you first visit What Health Check, a cookie banner will appear asking you to accept or reject analytics cookies. Your choice is stored in your browser and remembered on future visits. If you wish to change your choice, you can clear your browser's stored site data and the banner will appear again.
You can also manage cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. See your browser's help documentation for instructions.
Third-party services
Some functionality on What Health Check may be provided by third parties – for example, fonts, hosting infrastructure or media delivery. Where these services set cookies or similar technologies and consent is required, they will be handled through the site's consent mechanism.
Changes to this policy
This Cookie Policy may be updated as What Health Check develops. The latest version and update date will always appear on this page.
Contact
If you have any questions about this Cookie Policy, please contact: